Market Expansion Gig Economy

Airtasker Officially Launches in New York City, Offering Locals a New Way to Get Help — and to Earn

HR Tech · Future of Work 3 min read

Airtasker (ASX:ART), the online marketplace that connects people who need tasks done with skilled Taskers ready to help, has officially launched in New York City. To mark the occasion, new customers who sign up during the launch window — June 23 through July 12, 2026 — will receive a $100 voucher toward their first task.

Airtasker's model differs from traditional service platforms that assign workers or restrict users to fixed categories. It functions as an open marketplace: customers describe the job they need done, set their own budget, and field offers from rated and reviewed Taskers — leaving the hiring decision, and how the work gets done, entirely in the customer's hands. In a city where living costs keep climbing, the company argues, that kind of transparency is a genuine advantage.

"Built for cities like New York, where time is the scarcest resource."

— Tim Fung, Founder & CEO, Airtasker

Pilot Numbers Point to Strong New York Demand

The launch follows a pilot program that began in December 2025, and the early data suggests New Yorkers were ready for it. Posted tasks have climbed 219%, weekly task volume has grown sixfold in under six months, and monthly user signups in New York have jumped 606%. The platform has even found its way into city moments — during the Knicks championship parade, more than 50 Knicks-related tasks were posted in the U.S. as fans hired help to secure viewing spots.

The timing is deliberate. Research from Goldman Sachs has found that gig platform activity tends to rise fastest in cities where traditional payroll growth is slowing — a profile New York currently fits. With median rents reaching $4,950 per month in January 2026 and the city adding virtually no net jobs in 2025, Airtasker is positioning itself less as a convenience app and more as a practical response to a city where time is expensive and the traditional economy is leaving gaps.

Fung describes the $100 launch voucher as a way of giving New Yorkers their time back — while putting real money into the hands of the people doing the work.

— Paraphrasing Tim Fung, Founder & CEO, Airtasker

A Global Marketplace Betting on Flexible Work

Founded in Australia in 2012, Airtasker has grown into that country's leading local-services marketplace, serving more than 2 million unique paying customers worldwide and channeling over $774 million (net of fees) into the pockets of Australian Taskers. The company's stated mission is to help people realize the full value of their skills through genuinely flexible ways to work and earn — and in 2025 it raised its global profile further through a partnership with the Visa Cash App Racing Bulls Formula One Team. New customers in New York can sign up at airtasker.com and claim the $100 launch voucher through July 12.

Key Takeaways
1

NYC launch is official. Airtasker has formally launched in New York City, with new customers who sign up between June 23 and July 12 receiving a $100 voucher toward their first task.

2

Open marketplace model. Unlike platforms that assign workers or lock users into set categories, customers post the task, name their budget, and choose from offers made by rated and reviewed Taskers.

3

Explosive pilot growth. Since the December 2025 pilot, posted tasks are up 219%, weekly task volume has grown sixfold in under six months, and New York signups have surged 606% month-over-month.

4

Cost-of-living play. With median NYC rents at $4,950 and near-zero net job growth in 2025, Airtasker is positioning the launch as a practical earning and time-saving answer — backed by Goldman Sachs research linking slowing payrolls to rising gig activity.

5

Proven global track record. Since 2012, Airtasker has served over 2 million paying customers worldwide and directed more than $774 million to Australian Taskers, net of platform fees.