The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair.
Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed, Global Chief Media Officer of General Motors, will move into the role of Vice Chair.
“The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies. I’m so pleased to welcome them aboard,” said David Cohen, CEO, IAB.
“I am eager to work alongside Alysia, David, Shenan, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time,” said Halley. “IAB is doing important work, and I look forward to contributing additional perspective as we map our path to the future.”
“The trajectory of digital growth hinges on the strategic decisions we make today,” said Reed. “Collaborating with John, David, and the entire IAB Board on the intriguing challenges ahead, we will have an increased emphasis placed on initiatives supporting sustainability, diversity, and breakthrough creativity at scale. Our choices now pave the way for better consumer experiences with media, and a markedly different industry by 2030.”
New members of the IAB Board of Directors elected to a three-year term include:
Kristi Argyilan, Senior Vice President, Retail Media, Albertsons Media Collective
Michael Scott, Vice President of Ad Sales and Operations NA, Samsung Ads
Jason Spero, Vice President, Global Product Lead, Google
Current board members re-elected for a new three-year term include:
Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
Patrick Harris, President, Americas and Partnerships, Snap
Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
Norm Johnston, Global Head of Advertising Strategy, NewsCorp
Joy Robins, Global Chief Advertising Officer, The New York Times
Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising
Aaron Sobol, Head of Media Investment, U.S., Unilever
The IAB Board of Directors is also comprised of the following members:
Sheri Bachstein, Chief Executive Officer and General Manager, The Weather Channel and IBM Watson Advertising
Dani Benowitz, President, U.S. and Global, MAGNA Global (IPG Mediabrands)
Alvin Bowles, Vice President, Global Business Group – Americas, Meta
Deva Bronson, Executive Vice President, Global Head of Brand Assurance, dentsu
Rajeev Goel, Co-Founder & Chief Executive Officer, PubMatic
Ryan Gould, Head of Digital Ad Sales, Warner Bros. Discovery
Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo
Scott Howe, Chief Executive Officer, LiveRamp
Jia Hyun, Vice President, Head of Strategic Accounts, LinkedIn
Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo
Craig Kostelic, Chief Business Officer, Global Commercial Revenue, Condé Nast
Alison Levin, President, Advertising & Partnerships, NBCUniversal
Helen Lin, Chief Digital Officer, Publicis Media
Alan Moss, Vice President, Global Ad Sales, Amazon Ads
Susan Schiekofer, Chief Digital Investment Officer, GroupM
Donna Speciale, President of U.S Advertising Sales and Marketing, TelevisaUnivision
David Spector, Co-Founder, ThirdLove
Sarah Travis, President, Roundel – Media Designed by Target
John Trimble, Chief Advertising Revenue Officer, SiriusXM
Lisa Valentino, Executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising
Joe Zawadzki, General Partner, AperiamVentures
Ex-officio members include:
Miranda Dimopoulos, Regional Chief Executive Officer, IAB SEA & India
Townsend Feehan, Chief Executive Officer, IAB Europe
Rich LeFurgy, General Partner, Archer Advisors
David Moore, Chairman, 4screen
Randall Rothenberg, Limitless Partner, Randall, Ltd.
John Toohey, Senior Vice President of Finance, Cumulus Media (Treasurer)
IAB Executive Committee include:
Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
David Cohen, Chief Executive Officer, IAB
Gina Garrubbo, Chief Executive Officer, National Public Media
John Halley, President, Paramount Advertising
Peter Naylor, Vice President of Sales, Netflix
Shenan Reed, Global Chief Media Officer, General MotorsS