ActivTrak Launches Productivity Lab Benchmarking Assessment
ActivTrak, the Austin-based workforce intelligence provider, has launched the Productivity Lab Benchmarking Assessment — a new service designed to help organizations understand how their work patterns measure up against industry peers. Rather than relying on surveys or self-reported estimates, the assessment grounds its comparisons in observed digital activity, giving leaders an objective read on where their teams stand.
The offering extends ActivTrak's Productivity Lab, the company's research arm focused on the future of work. The Lab translates aggregated behavioral data into benchmarks, insight and guidance, and it powers the company's widely cited research, including its annual State of the Workplace report.
"Location — whether office, remote or hybrid — really does impact how we work, focus and collaborate."
— Gabriela Mauch, Chief Customer Officer & Head of Productivity Lab, ActivTrakWhat the Assessment Measures
The Benchmarking Assessment compares an organization's metrics against ActivTrak's customer base across core dimensions such as productive time, collaboration time and focus time. The company's benchmarks have been built from analysis of roughly 135,000 users spanning industries and working models — from office-first and hybrid to remote-first and remote-only — letting leaders see not just an internal trend line but how it stacks up externally.
Benchmarks are broken out by industry as well, which surfaces meaningful differences in how work actually happens. In one recent analysis, logistics teams logged the highest daily productivity at around 7 hours 3 minutes, while healthcare workers demonstrated the most focused work at roughly 4 hours 47 minutes per day.
"Work has fundamentally changed. It's now people and AI, side by side, sharing tasks in ways that were hard to anticipate two years ago."
— Heidi Farris, CEO, ActivTrakWhy It Matters for Leaders
The launch lands at a moment when proving the value of workforce investments has become a pressing concern. ActivTrak's own research has flagged a sizable performance gap: its first Workforce Utilization Benchmarks report found that nearly 60% of workers underperform against daily productivity goals — a shortfall the company estimated at around $11.2 million in untapped capacity annually per 1,000 employees.
By pairing internal data with external comparisons, the Benchmarking Assessment aims to help leaders set realistic goals, identify where to improve, and validate strategy with evidence rather than assumption. The service is delivered through the Productivity Lab's consulting and advisory model, positioning ActivTrak as a translation layer between raw activity data and business outcomes — and extending its platform beyond visibility into research-backed action.
New service. ActivTrak launched the Productivity Lab Benchmarking Assessment to help organizations compare their work patterns against industry peers.
Objective data. Benchmarks are built on observed digital activity from roughly 135,000 users — not surveys or self-reported estimates.
Core metrics. The assessment measures productive time, collaboration time and focus time across industries and working models.
The stakes. ActivTrak research found nearly 60% of workers underperform daily goals, an estimated $11.2M gap per 1,000 employees.
Delivery model. Offered through the Productivity Lab's consulting and advisory services, turning activity data into research-backed action.