BluIP Introduces Extend, Putting a Business Phone Line on Every Employee’s Mobile—Without Another App or Device
BluIP has launched Extend, a new service that adds a dedicated business phone line to an employee’s existing smartphone using eSIM technology. Most workers already carry the one device they need for the job — their smartphone — yet millions still juggle two phones, rely on calling apps they rarely open, or end up using personal numbers for business.
After scanning a QR code, employees can make and receive business calls and texts straight from the phone’s built-in dialer — no app to download, no second phone to carry, and no personal number shared with customers. For employers, every business call continues to flow through BluIP’s Cloud PBX, so organizations can apply the same policies, routing and call recording they already use in the office, while personal calls, texts and data stay completely separate.
“Companies have spent years trying to solve mobile communications with apps and extra hardware. People don’t want another phone, and they don’t want another app. They just want their business phone to work on the phone they already carry.”
— Armen Martirosyan, CEO, BluIPA Market Ready to Cut the Cord
The launch reflects a broader shift in how businesses think about workplace communications. A recent Cavell Group survey of 800 enterprise IT leaders across the U.S. and Europe found a strong appetite for moving business calling onto the devices employees already own.
“86% of employees said they would allow a business eSIM on their personal phone, while 96% of IT leaders said they would consider replacing traditional desk phones with eSIM technology.”
— Cavell Group Enterprise IT Survey, 800 respondents (U.S. & Europe)Built for Industries on the Move
For hotels, Extend gives front desk teams, housekeeping and maintenance staff a business line without exposing personal mobile numbers to guests. Healthcare organizations can give clinicians and traveling staff a dedicated work number without issuing another device. And companies with distributed workforces — from financial services and legal firms to manufacturing and logistics — can keep employees connected under a single business identity whether they’re in the office, on the road or working remotely.
Because Extend uses the phone’s native calling and texting experience instead of a separate application, employees don’t have to change how they work. Business calls arrive like any other call, outbound calls automatically display the company’s business number, and standard office features — transfers, voicemail and extension dialing — travel with the employee wherever they go. Organizations can deploy the service in minutes by sending a QR code, with no shipping, hardware replacement or device enrollment required. Extend is available now in two options: Extend Background for employees using personal smartphones, and Extend Unlimited, a full business mobile plan for company-issued devices.
One line, one device. Extend uses eSIM technology to add a business phone line to an employee’s existing smartphone — no app to download and no second phone to carry.
Privacy stays intact. Business calls route through BluIP’s Cloud PBX for full policy, routing and recording control, while personal calls, texts and data remain private and separate.
Demand is already there. A Cavell Group survey found 86% of employees would allow a business eSIM on their personal phone and 96% of IT leaders would consider replacing desk phones with eSIM.
Fits frontline and distributed teams. Hospitality, healthcare, finance, legal, manufacturing and logistics can unify staff under a single business identity without issuing new hardware.
Live in minutes. Deployment is a QR-code scan with no shipping or device enrollment, offered as Extend Background for personal phones and Extend Unlimited for company devices.