Group Management Services Appoints Beth Harhai as CRO to Drive Growth
4 min read
Group Management Services (GMS), a national certified professional employer organization (CPEO) providing HR, payroll, benefits, and risk management solutions to small and midsize businesses nationwide, has announced the appointment of Beth Harhai as Chief Revenue Officer (CRO). Harhai will lead GMS's revenue strategy and sales execution — working with sales leadership and frontline teams to accelerate growth while maintaining the disciplined, relationship-driven approach that has defined the organisation's market reputation.
A CRO Built for Field-First Growth
The appointment reflects a deliberate philosophy about what the CRO role should look like in a relationship-first professional services business. For a CPEO serving small and midsize businesses — where trust, responsiveness, and local knowledge are differentiators — revenue growth cannot be driven by strategy documents alone. It requires sales leaders who understand how deals are won and retained at the ground level, and who can translate strategic priorities into daily execution without losing the client-centric culture that built the business.
"Beth represents exactly the kind of leader we were intentional about bringing into this role. Beth understands real growth does not happen in boardrooms alone — it happens in the field, alongside the people doing the work. That balance of vision and execution is critical as GMS enters its next phase of growth."
— Mike Kahoe, Chief Executive Officer, GMS
Two Decades Scaling Revenue Organisations Across Healthcare and Technology
Harhai brings two decades of executive sales and revenue leadership across healthcare services, technology, and enterprise solutions — a career defined by building high-performing teams and guiding organisations through periods of meaningful transformation and scale.
Most recently, she served as Vice President and Head of Sales at Core Solutions, a Relias company — where she led a 140-plus-member sales organisation focused on market expansion and client success. Prior to that, her career includes senior leadership roles across a sequence of high-profile healthcare and technology organisations:
- AMN Healthcare — Oversaw a national sales organisation in one of the country's largest healthcare staffing and workforce solutions businesses.
- DeliverHealth — Scaled revenue functions in a technology-enabled clinical documentation and healthcare operations business.
- Blackbaud — Revenue leadership at the leading provider of software for social good organisations.
- Healthgrades (acquired by WebMD) — Commercial leadership at the leading online resource for comprehensive information about physicians and hospitals.
- Allscripts — Sales leadership at one of the leading health IT and electronic health record providers.
She also serves on the Advisory Board of Wave Therapeutics, advising on go-to-market strategy for an emerging health-tech company — reflecting sustained engagement across both established enterprise businesses and early-stage innovation.
"GMS has built something special — a reputation for doing right by clients while delivering real, measurable value. What drew me here was the opportunity to build on that foundation while helping the organization think more strategically about how it grows. I believe deeply in staying close to customers and sales teams, and I am excited to work alongside this team to sharpen our execution and keep our eyes firmly on the finish line."
— Beth Harhai, Chief Revenue Officer, GMS
The GMS Platform: HR, Payroll, Benefits, and Risk for SMBs
GMS is a nationally certified Professional Employer Organisation (CPEO) serving small and midsize businesses across the United States. Through its co-employment model, GMS allows SMB clients to outsource the full spectrum of HR administration — including HR strategy, payroll processing, employee benefits administration, risk management, and compliance — to a single specialised provider, giving business owners access to enterprise-grade HR capabilities without the overhead of a large internal HR function.
The CRO appointment signals a deliberate investment in commercial capacity at a moment when the SMB PEO market is expanding — as rising regulatory complexity, healthcare cost pressures, and increasing competition for talent make the value proposition of outsourced, technology-enabled HR services more compelling to small and midsize businesses than at any previous point in the sector's history. Harhai's mandate is to build the revenue engine that matches the scale of that opportunity.
Key Takeaways
- Beth Harhai has been appointed Chief Revenue Officer at GMS — a national CPEO providing HR, payroll, benefits, and risk management solutions to small and midsize businesses.
- She brings 20 years of executive sales leadership across healthcare services and technology, most recently leading a 140-plus-member sales organisation at Core Solutions (a Relias company).
- Her career includes senior roles at AMN Healthcare, DeliverHealth, Blackbaud, Healthgrades (acquired by WebMD), and Allscripts — spanning national sales leadership, market expansion, and company transformation.
- She also serves on the Advisory Board of Wave Therapeutics, advising on go-to-market strategy for an emerging health-tech company.
- The appointment reflects GMS's strategic investment in commercial capability as rising regulatory complexity and talent competition make the SMB PEO value proposition increasingly compelling to small and midsize businesses.