Layla Berrada Launches Six-Step Executive Transition Coaching Method
Layla Berrada Executive Advisory & Coaching, an executive transition coaching practice serving senior leaders remotely across international markets, has announced the launch of The Landing Method — a structured six-step executive career coaching programme designed for directors, vice presidents, and C-suite leaders navigating a promotion, senior leadership transition, industry pivot, international move, or professional reinvention.
The programme is built around a single premise: at the senior level, the strongest opportunities are secured through clarity, positioning, and access to decision makers well before the interview stage — not through volume applications and resumes.
"At the senior level, the best roles are never won by applying harder. They are won before the interview, through clarity, positioning, and access to the people who decide."
— Layla Berrada, Founder, Layla Berrada Executive Advisory & CoachingInside the Six-Step Landing Method
The method opens with Locate, which defines the target role, title, and industry with guidance from the Energy Leadership Index assessment. Amplify rebuilds the executive narrative, resume, and LinkedIn positioning. Network develops targeted outreach to decision makers and relationship-based opportunities. Deal covers interview preparation, executive presence, and salary and offer negotiation. Excel supports success through the first 90 days, while Develop focuses on continued leadership growth in the new role.
Unlike a conventional executive job search centered on applications and resumes, the programme is structured to help experienced leaders define where they are going, communicate their value, expand relevant professional relationships, prepare for executive-level interviews, and approach compensation discussions with a clear negotiation strategy.
"I spent 20 years on the hiring side of the table, and I built this method so leaders can walk into that room prepared, positioned, and confident."
— Layla Berrada, Founder, Layla Berrada Executive Advisory & CoachingExperience Behind the Method
The Landing Method draws on Layla Berrada's 20 years as an operating executive at VP and CEO level across the investment, real estate, industry, and food sectors. A Certified Professional Coach and Energy Leadership Index Master Practitioner through iPEC, she pairs executive coaching with hiring-side experience from recruiting, promoting, and negotiating with senior leaders. She works in English and French with clients across US, European, and international markets.
Every engagement includes the Energy Leadership Index assessment, and the practice also provides dedicated salary negotiation coaching as part of the transition process. Through the Landing Commitment, clients who complete the programme fully engaged without signing an offer can continue receiving coaching at no additional cost for up to three months.
New programme. Layla Berrada Executive Advisory & Coaching has launched The Landing Method, a six-step executive career coaching programme for directors, VPs, and C-suite leaders.
Six defined stages. The method moves through Locate, Amplify, Network, Deal, Excel, and Develop — from career clarity to success in the first 90 days and beyond.
Positioning over applications. The approach is built on the idea that senior roles are won through clarity, positioning, and access to decision makers before the interview stage.
Founder credentials. Berrada brings 20 years as a VP- and CEO-level executive plus iPEC certification and Energy Leadership Index mastery, working in English and French.
Landing Commitment. Fully engaged clients who finish without signing an offer can keep coaching at no extra cost for up to three months.