Logile Partners with ReThink Productivity to Help UK Retailers Move from Productivity Ambition to Operational Reality
Logile, Inc., a global leader in AI-powered Connected Workforce solutions, has announced a new partnership with ReThink Productivity, a UK-based productivity and operating model consultancy. The alliance is designed to help UK and EMEA retailers quantify where productivity opportunity exists — and then turn that insight into action through better labour planning, store execution and fresh operations.
The partnership arrives as part of the newly launched LogileONE Partner Ecosystem, a curated network of consulting, implementation and technology firms built to help retailers move from operational strategy to measurable, store-level results.
"Productivity improvement only matters if it can be made practical, measurable and executable in stores."
— James Freshwater, Vice President – UK, EMEA & International, LogileClosing the Gap Between Insight and Execution
UK retailers are operating under mounting pressure, and many still lack a clear way to connect productivity insight to the systems and processes that run stores day to day. According to Logile's 2025 UK Labour Planning & Optimisation Report, 84% of frontline associates say poor staffing or rota planning is directly causing lost sales. Too often, forecasts, labour standards, schedules and fresh production plans sit in separate systems — driving cost, inconsistency and a fragmented approach to workforce planning.
The partnership pairs complementary strengths. ReThink benchmarks productivity against a dataset of more than 7 million data points drawn from work study and labour modelling engagements across retail and other large operating businesses. Logile's Connected Workforce platform, meanwhile, spans the full retail workforce management cycle — from demand forecasting through labour planning, scheduling, store execution and fresh operations — in a single connected model. Together, the two organisations help retailers pinpoint where opportunity exists, quantify the financial case for change and operationalise that change at scale.
"Partnering with Logile gives customers a stronger route from productivity insight to operational value."
— Simon Hedaux, Co-Founder, ReThink ProductivityWhat Comes Next
As part of the LogileONE Partner Ecosystem, Logile and ReThink Productivity will begin joint activity focused on UK and EMEA retail opportunities. Initial programmes will include customer conversations, productivity opportunity assessments and business case support, with further collaborative content and industry activity to follow. For retailers, the promise is a clearer path from understanding how work is really done to building labour models, plans and ways of working that hold up on the shop floor — helping the sector move, as the partners put it, from productivity ambition to operational reality.
New partnership. Logile and ReThink Productivity have joined forces to help UK and EMEA retailers quantify productivity opportunity and operationalise it through labour planning, store execution and fresh operations.
Part of LogileONE. The alliance forms under the newly launched LogileONE Partner Ecosystem, a curated network designed to move retailers from operational strategy to measurable store-level results.
The problem it solves. Per Logile's 2025 UK Labour Planning & Optimisation Report, 84% of frontline associates say poor staffing or rota planning directly causes lost sales — a symptom of fragmented, disconnected planning systems.
Complementary strengths. ReThink brings productivity diagnostics benchmarked against 7 million+ data points; Logile brings a Connected Workforce platform spanning forecasting through to store execution in one model.
What's next. Joint activity kicks off with customer conversations, productivity opportunity assessments and business case support, with more collaborative content and industry initiatives to follow.