Premier U.S.-based insurance firm Wallace Welch & Willingham (W3 Insurance) has reported major results after deploying HireQuotient's EasySource. Post-deployment, W3 Insurance says it has reduced manual recruiting effort by 80% and accelerated time-to-hire by 50%, while tapping into a database mapping over 50 million licensed insurance agents across North America.

The announcement follows HireQuotient's recently unveiled strategic partnership with Paylocity (NASDAQ: PCTY) and its induction into the payroll giant's elite partner network, aimed at helping frontline employers cut time-to-hire by up to 70%.

Bridging the hiring gap in insurance

Insurance recruitment has traditionally been constrained by fragmented data and labor-intensive workflows. HireQuotient's EasySource targets three systemic bottlenecks. The first is recruiter burnout: citing HubSpot and Cognism research, the company notes that talent acquisition professionals can spend up to seven hours a day on manual outreach, with cold-call connect rates as low as 2.7% to 4%. EasySource deploys autonomous AI calling agents that handle initial outreach and preliminary vetting, so recruiters step in only for the 10 to 15 pre-qualified candidates who are genuinely interested.

The second challenge is cost and tool fragmentation. Standard networks like LinkedIn and Indeed lack verified databases of licensed agents, forcing teams to juggle multiple subscriptions. HireQuotient partnered with over 40 data vendors — including NIPR, NAIC, and state licensing boards — to unify feeds into a single repository of 50 million verified agents with real-time licensing details. The third challenge, compensation misalignment, is handled by conversational AI agents that clarify commission structures upfront, so only comfortable candidates advance to recruiter interviews.

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Sector-wide momentum across US insurance

The results at W3 Insurance reflect a broader shift as HireQuotient expands across the U.S. insurance landscape. Leading industry entities — including Camico and BellWether — along with a growing network of regional brokerages and agencies are deploying EasySource to streamline agent discovery, automate credential verification, and scale their sales and administrative teams. By consolidating verified profiles across vendor feeds and automating phone qualification, the platform aims to reduce recruiter fatigue, lower software costs, and speed up hiring of top-tier licensed producers.

HireQuotient positions EasySource as an AI co-pilot for recruitment teams, automating candidate discovery, credential verification, and multi-channel engagement across voice, text, and email through to onboarding. The company specializes in frontline industries including healthcare, building services, construction, manufacturing, insurance, and retail. Investor Gokul Rajaram, Coinbase board member and founder of Marathon Management Partners, described Sidana as a rare founder who picks a deeply underserved market and refuses to leave until it is fixed.