CareScout Unveils New Worksite Long-Term Care Insurance Solution
CareScout has announced the launch of its first worksite solution, giving employers a new way to support their workforce with long-term care insurance coverage that includes immediate access to care planning, navigation and caregiving support. The launch arrives as employers face growing workforce pressures driven by longer lifespans and rising caregiving responsibilities.
The demographics behind the move are stark. Within the next decade, older adults are expected to outnumber children in the United States for the first time in history. More than half of adults in their 40s now belong to the "sandwich generation," balancing the care needs of aging parents and children while managing careers of their own.
"Most long-term care insurance products are designed to help people prepare for a future care event. What makes this offering different is that policyholders can begin accessing care planning, navigation and caregiving support immediately."
— Samir Shah, CEO, CareScoutWhat the Worksite Solution Offers
The plan is built to flex around different employer goals, with options for voluntary, employer-paid, or employer-contribution models. It is available to organizations with as few as 10 employees, extending long-term care coverage to small and mid-sized businesses that have historically been underserved. Multiple underwriting pathways — including modified guaranteed issue, simplified issue, and full underwriting — give employers flexibility in how coverage is offered.
Eligibility reaches beyond the employee: workers and their families, including spouses, partners and extended family members, can apply for a policy. Coverage also connects members to the CareScout Quality Network, a network of vetted care providers that meet rigorous quality standards and offer preferred pricing for home care, alongside care coordination and navigation support to help families identify care solutions and put plans into action. Availability is subject to state approvals.
"Employers are increasingly seeing the impact caregiving responsibilities have on retention and workforce stability. Employees are looking for support that extends beyond traditional health and retirement benefits."
— Cori Mooberry, Director of Worksite Solutions, CareScoutA Broader Shift in Employee Benefits
The launch reflects a wider rethinking of employee benefits, as organizations look for new ways to support workforce well-being, caregiving responsibilities, and long-term financial preparedness across longer lives. By pairing insurance protection with practical, day-one support for families, CareScout is positioning long-term care as a workplace benefit that helps employees today while preparing them for what lies ahead.
CareScout Holdings is a wholly owned subsidiary of Genworth Financial (NYSE: GNW), with insurance products issued by CareScout Insurance Company. The worksite solution builds on the company's earlier launch of CareScout Care Assurance, extending its integrated ecosystem of care and funding solutions into the employer channel.
First worksite solution. CareScout has launched its first employer-focused long-term care insurance offering, bundling coverage with immediate care planning, navigation and caregiving support.
Demographic urgency. Older adults will soon outnumber children in the U.S., and over half of adults in their 40s are in the "sandwich generation" juggling care for parents and children.
Flexible and accessible. Available to employers with as few as 10 employees, with voluntary, employer-paid or contribution models and multiple underwriting pathways.
Family-wide coverage. Employees, spouses, partners and extended family can apply, with access to the vetted CareScout Quality Network and care coordination support.
Retention play. By addressing the caregiving burden that affects workforce stability, the solution positions long-term care as a differentiating benefit beyond health and retirement.