ELB Learning Launches Associations Accelerator to Help Professional Associations Boost Membership, Grow Revenue, and Modernise L&D
Talent Management / Employee Experience | 4 min read
ELB Learning — a strategic workforce development partner to 80% of the Fortune 100, based in American Fork, Utah — has announced the launch of its Associations Accelerator, a tailored programme designed to help professional associations expand membership and grow revenue by transforming their learning and development (L&D) offerings. The programme directly addresses a persistent and well-documented challenge: according to the 2025 Association Benchmarking Report from Association Adviser, generating non-dues revenue has remained the top challenge for associations for three consecutive years. At the same time, many associations lack a clear strategy for scaling and monetising their learning programmes, and face low member engagement, limited internal resources, and competing priorities that hinder progress. ELB brings deep experience creating learning programmes for a wide variety of associations — including the American College of Chest Physicians, American Institute of Certified Public Accountants, American Traffic Safety Services Association, CompTIA, Entertainment Software Association, and the National Restaurant Association.
"Because the required skills in today's workforce are constantly changing, members are looking for upskilling that keeps pace with those changes and truly supports their careers. But most associations don't have the time or support to modernise their programmes to meet members' needs. Our Associations Accelerator allows us to partner with these organisations, rethink their approach to curriculum, and turn it into something that drives member engagement, market value, and sustainable growth."
— Gary Lamach, Executive Vice President of Growth, ELB Learning
What the Associations Accelerator Delivers
ELB's custom Associations Accelerator programmes are consultative and built around the unique mission, members, and market of each association. Rather than applying a generic template, ELB co-creates strategies across five capability areas. Credentialing and Certification Programme Development — creating or refreshing professional credentials, micro-credentials, and continuing education programmes for a modern learning experience that genuinely supports career advancement. Sales and Distribution Staff Augmentation — scaling current offerings without burdening existing staff workloads, enabling associations to grow their learning portfolio without proportionally growing their operational overhead. The programme also encompasses curriculum modernisation, member engagement strategy, and revenue growth through learning — reflecting ELB's broader approach of aligning learning directly to measurable business outcomes, including growth, efficiency, and risk mitigation. Associations can additionally leverage ELB's The Training Arcade® platform — featuring officially licensed multiplayer JEOPARDY!® and Trivia games — to transform passive learning content into active, community-driven member engagement, deployable in virtual or in-person settings during annual meetings, webinars, or new-member orientations.
ELB Learning's Broader L&D Platform and Recent Momentum
ELB Learning integrates learning creation services, scalable AI-enabled technology, embedded talent, and transformation services to solve complex business challenges and deliver measurable workforce performance impact. Its technology portfolio spans immersive learning software, gamification, virtual reality, AI simulation, and AI-enabled authoring tools. In February 2026, ELB launched AI Roleplay — an advanced AI simulation tool that prepares teams for high-stakes conversations through dynamic, adaptive scenarios built on organisation-specific playbooks, scripts, and objection-handling guides. The company has also won a multimillion-dollar contract with the Defense Acquisition University to advance learning modernisation, and serves enterprise and government clients worldwide. Founded in 2009 by Andrew Scivally and Shawn Ski Scivally, ELB Learning has raised $112 million in funding (investors: RLG Capital and Trinity Investors) and employs approximately 400 people. The Associations Accelerator represents ELB's strategic extension of its workforce L&D expertise into the professional association sector — applying the same capabilities that drive workforce performance for Fortune 100 clients to the specific challenge of revitalising member value and reversing membership decline.
Key Takeaways
- • ELB Learning (American Fork, Utah; founded 2009; Co-Founders and CEO Andrew Scivally; strategic workforce development partner to 80% of Fortune 100; $112M raised from RLG Capital and Trinity Investors; ~400 employees; EVP of Growth Gary Lamach) has launched its Associations Accelerator — a tailored L&D programme to help professional associations expand membership and grow revenue. Context: generating non-dues revenue has been associations' top challenge for three consecutive years (2025 Association Benchmarking Report, Association Adviser).
- • The core problem being solved: most associations lack the time, internal resources, and clear strategy to modernise their learning programmes at the pace that members — who increasingly demand upskilling that keeps pace with rapidly changing workforce requirements — need. Low member engagement, limited staff capacity, and competing priorities hinder progress. Traditional dues and conferences can no longer fund the innovation needed to keep members engaged and deliver career-aligned value.
- • Programme components: Credentialing and Certification Programme Development (professional credentials, micro-credentials, continuing education for modern learning experience); Sales and Distribution Staff Augmentation (scaling offerings without burdening existing staff workloads); curriculum modernisation; member engagement strategy; revenue growth through learning. Consultative and custom — built around each association's unique mission, members, and market. Also includes access to The Training Arcade® (officially licensed multiplayer JEOPARDY!® and Trivia games) for community-driven, gamified member engagement.
- • Existing association clients: American College of Chest Physicians, American Institute of Certified Public Accountants (AICPA), American Traffic Safety Services Association, CompTIA, Entertainment Software Association, National Restaurant Association. ELB's deep experience with these organisations across diverse verticals provides a track record for the Associations Accelerator offering.
- • Broader ELB platform and 2026 momentum: AI Roleplay (February 2026 — advanced AI simulation for high-stakes conversation preparation; dynamic scenarios built on organisation-specific playbooks); multimillion-dollar Defense Acquisition University contract for learning modernisation; technology portfolio spanning immersive learning, gamification, VR, AI simulation, and AI-enabled authoring. The Associations Accelerator extends ELB's Fortune 100 workforce L&D capabilities into the professional association sector — applying the same measurable, outcome-aligned learning approach to membership growth and non-dues revenue challenges.