Flourish, a platform designed to help registered investment advisors (RIAs) grow by evolving from holistic advice to holistic implementation, has announced a strategic partnership with Carson Group. Carson is a financial advisory network encompassing more than 150 RIA offices and managing approximately $42 billion in assets. This new relationship brings Flourish Cash, Flourish’s flagship cash management solution, to all Carson advisors.
With a client base of over 52,000 families, Carson recognizes the vital role cash plays in comprehensive financial planning. This partnership is a step toward helping advisors provide their clients with secure and optimized cash management options.
“Industry research and our own Flourish data confirm that high and ultra-high net worth investors hold about 20% of their net worth in cash,” said Max Lane, CEO of Flourish. “These funds often sit in low-interest checking and savings accounts, many of which exceed FDIC coverage limits and remain exposed to potential bank risks. Flourish Cash provides Carson advisors with a high-yield, advisor-centric solution that brings these held-away assets into focus, helping clients grow and protect their wealth while enabling advisors to uncover new opportunities for organic growth.”
Dani Fava, Chief Strategy Officer at Carson Group, added, “Carson is committed to equipping our advisors with innovative financial tools that elevate client results and solve real-world needs. Flourish helps advisors go beyond planning and take action, seamlessly integrating into existing workflows and unlocking new growth paths through greater visibility into clients’ cash holdings.”
Flourish builds its solutions exclusively for RIAs, enabling them to bring traditionally held-away assets into their sphere of influence. In addition to Flourish Cash, the company offers Flourish Annuities, a streamlined digital annuities solution designed to simplify integration of annuities into client portfolios.
Today, over 900 RIAs managing a combined $1.6 trillion in assets trust Flourish to enhance execution on financial plans and grow their businesses. Advisors using Flourish also benefit from customizable branding, client-friendly marketing materials, premium support, and more—helping firms deliver a modern and impactful client experience.