Lightcast, a global leader in labor market intelligence, has acquired UK-based Rhetorik, significantly expanding its capabilities in global people and company data. This strategic move combines Lightcast’s demand-side labor market insights with Rhetorik’s highly curated supply-side datasets, creating one of the most comprehensive views of the global labor market for workforce planning, talent acquisition, sales prospecting, investment banking, and beyond.

After evaluating numerous international B2B data providers, Lightcast chose Rhetorik for its superior data accuracy, commitment to data subject rights, advanced security measures, and rigorous compliance with global privacy laws such as GDPR, CCPA, and the UK Data Protection Act. Rhetorik’s privacy-by-design architecture reinforces Lightcast’s position as a trusted source of labor market intelligence in an industry where many providers cut corners on compliance.

“Rhetorik stood out not just for the scale of its data, but for the precision, transparency, and compliance with which it’s curated,” said Chris Kibarian, CEO of Lightcast. “This partnership gives our customers greater confidence in the intelligence they rely on for hiring, investment, and market expansion decisions.”

Rhetorik’s Global Dataset

Rhetorik’s extensive database spans 46 languages and 164 countries, delivering:

  • Professional Contact Data:
    • 800M+ professional profiles with up to 26 parameters, including contact details, work history, seniority, and industry.
    • 1.3B+ work experiences for precise customer targeting, talent outreach, and audience enrichment.
    • 60M+ employee contacts across 50M+ roles for enhanced prospecting, recruitment, and marketing personalization.
  • Company Intelligence:
    • 280M+ company records and 250M+ office locations.
    • 12+ years of financial data to support TAM/SAM analysis and identify new market opportunities.
    • Technographics covering 18,000+ technology products in over 180 categories to evaluate market maturity and inform go-to-market strategies.

Expanded Use Cases

The acquisition not only expands Lightcast’s global dataset but also enables new applications across industries:

  • Enterprise clients can segment audiences, enrich leads, and map markets with greater accuracy.
  • Higher education institutions can engage adult learner prospects and identify alumni for partnerships.
  • Government agencies can connect with local employers, monitor real-time skills demand, and design more effective workforce programs.

“This acquisition represents a rare and compelling opportunity to align with a highly complementary partner that shares our vision for quality data, innovation, and impact,” said Meredith Amdur, CEO of Rhetorik, who will join Lightcast as Strategic Advisor. “Together, we’re enabling a 360-degree view of companies and professionals worldwide—fueling precision in every decision from market entry to recruiting.”

Learn more at Lightcast and explore the latest HR technology trends at HRTech360hub.