Publicis Groupe has expanded its global strategic partnership with Adobe, integrating Adobe Firefly generative AI into its proprietary AI system, CoreAI. This enhancement aims to unify and activate the group’s vast data capabilities, supercharging personalized content production at scale.
The collaboration brings together Publicis Groupe’s robust content delivery operations with Adobe Firefly Services—a suite of creative and generative APIs designed for enterprise use. These tools will be embedded into CoreAI, empowering clients to deliver customized experiences, enhance audience engagement, and accelerate business growth through data-driven creativity.
By leveraging the Adobe Experience Cloud and Adobe Experience Platform through Publicis Sapient’s Adobe expertise, the partnership enables a seamless fusion of creativity, marketing, and AI. The goal is to support digital transformation for joint clients through scalable, intelligent content solutions.
Publicis agencies and production studios will also adopt Firefly’s commercially safe generative AI models for creating images, vectors, and videos. These tools provide both creative freedom and operational efficiency, helping clients personalize content more quickly and cost-effectively while optimizing workflows and creative output.
Arthur Sadoun, CEO of Publicis Groupe, shared, “With this latest step in our relationship with Adobe, we’re able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry. The combination of CoreAI and Adobe Firefly takes us even further in our mission to shape the future of personalized, data-driven content at scale.”
Anil Chakravarthy, president of Adobe’s Digital Experience Business, added, “Adobe and Publicis are building on a longstanding partnership focused on giving joint clients a competitive edge by delivering engaging and highly personalized customer experiences. Businesses are already unlocking incredible efficiency and productivity gains with Adobe Firefly, which will be extended further with Publicis’ expertise and capabilities such as CoreAI.”