RainFocus Honored as Adobe’s 2025 B2B Technology Partner of the Year
RainFocus™, provider of a next-generation event marketing platform, has been named the 2025 Adobe Digital Experience B2B Technology Partner of the Year at the Adobe Summit: The Digital Experience Conference.
This award underscores the strength and impact of the long-standing partnership between RainFocus and Adobe, highlighting how their joint innovations have advanced marketing and sales capabilities for enterprise organizations.
The recognition comes as a result of RainFocus’ robust data integration solutions with Adobe, specifically the Source Connector and the Destination Connector for Adobe Experience Platform. These technologies empower organizations to harness event data more strategically within the broader digital experience ecosystem.
With the Source Connector, businesses can seamlessly map behavioral data from RainFocus into Adobe Experience Platform, creating unified customer and attendee profiles that support more informed marketing and sales decisions. Conversely, the Destination Connector in Adobe Real-Time CDP allows those enriched profiles to be activated within RainFocus, enabling highly personalized event experiences and more efficient lead acquisition workflows.
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The award was presented during Partner Day, a dedicated pre-conference experience for Adobe’s global partner community. RainFocus also powers the event marketing platform behind this year’s Adobe Summit, which features both in-person and virtual attendance, as well as 200+ sessions.
“We’ve built an incredibly powerful partnership with Adobe, and we are honored to be recognized with this award,” said JR Sherman, CEO of RainFocus. “Our native platform integrations with Adobe Experience Platform allow marketers to move beyond disconnected campaigns toward seamless customer journeys. Our two-way integrations enable real-time sales enablement and measurable improvements in pipeline and win rates for joint clients.”
Rishabh Dayal, head of solutions consulting for B2B industries at Adobe, added, “We are thrilled that RainFocus is not only an Adobe Technology Partner, but also a customer and provider of our own event technology at Adobe Summit. As first-party data grows in importance, solutions like RainFocus provide vital insights and help organizations personalize experiences at scale and accelerate revenue generation.”