SmartRecruiters, an SAP company, reports a standout year in 2025 marked by rapid global growth, high customer engagement, industry leadership, and major advancements in AI-powered hiring. From launching its AI Agent, Winston, to earning recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Talent Acquisition Suites, the company continues to redefine enterprise hiring.

Innovation That Transforms Hiring

SmartRecruiters introduced Winston, its live AI Agent designed to streamline and elevate every stage of the hiring lifecycle. Far beyond a standalone feature, Winston is built as the operational backbone of modern recruiting, enhancing human decision-making through four interconnected capabilities:

  • Winston Match: Ranks top candidates and delivers proactive recommendations.
  • Winston Screen: Replaces manual resume reviews with intelligent shortlisting.
  • Winston Chat: Personalizes job recommendations and guides candidates throughout their journey.
  • Winston Companion: Automates repetitive tasks, such as screening and interview scheduling.

These innovations deliver measurable improvements in efficiency, quality-of-hire, and candidate experience. The company also released its 2025 Global Benchmarking Report, analyzing over 89 million applications and 1.5 million jobs worldwide to help teams optimize time-to-hire and hiring outcomes through data-driven insights.

Global Growth Accelerated by SAP Acquisition

In September, SmartRecruiters’ acquisition by SAP was confirmed, marking a strategic milestone that enables broader innovation, deeper integrations, and expanded global reach.

“By joining SAP, we will accelerate our pace of innovation while giving customers the confidence they need and the flexibility they demand,” said Rebecca Carr, CEO of SmartRecruiters.

The company further strengthened its executive team with key appointments, including Steve Hardy as Chief Marketing Officer and Thomas DiDesidero as Chief Financial Officer.

Customer Growth and Retention at Record Levels

A strong focus on customer engagement drove impressive results in 2025. SmartRecruiters achieved a year-to-date net retention rate of 102%, with expectations of reaching 105% in FY26. Nearly 100 new enterprise customers have been onboarded, signaling growing global demand for intelligent hiring solutions.

Industry Recognition and Trust

SmartRecruiters was named a Leader in the 2025 Gartner® Magic Quadrant™ for Talent Acquisition Suites, recognized for both execution and vision. This achievement underscores the company’s commitment to helping global enterprises attract, engage, and hire top talent through flexible and enterprise-ready recruiting technology.

Deepening Global Engagement

Throughout 2025, SmartRecruiters expanded its presence at major global events, sharing innovations and customer success stories. Key industry events included:

  • HR Tech Europe
  • OMR
  • Zukunft Personal Europe
  • HR Tech Las Vegas
  • SAP Connect
  • RecFest US
  • Unleash World
  • Gartner US

At these events, the company showcased its live, agentic AI hiring companion, Winston, reinforcing its position as “The Recruiting AI Company.”

Looking Ahead

SmartRecruiters is preparing to close 2025 with new AI innovations, expanded partnerships, and enhanced customer success programs. With deeper alignment across the SAP ecosystem and continued global expansion, the company remains dedicated to making hiring easier, faster, and more human.

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