2X Secures Strategic Investment from Insight Partners to Scale Marketing-as-a-Service
2X, a leader in subscription-based marketing-as-a-service (MaaS), has announced a strategic secondary investment from Insight Partners, a global software investor. This milestone follows less than two years after 2X’s initial funding from Recognize, further affirming 2X’s approach to revolutionizing how B2B companies scale marketing and revenue operations for sustainable growth.
The investment by Insight underscores growing confidence in 2X’s tech-enabled, subscription-based services model—one that empowers marketing leaders to achieve stronger outcomes with greater flexibility and reduced costs. When paired with Recognize’s track record in scaling next-generation services businesses, Insight’s deep software expertise will form a solid base for 2X’s continued innovation and market leadership.
“This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face,” said Domenic Colasante, CEO of 2X. “As B2B growth targets become more ambitious while budgets tighten, our solution enables leaders to accomplish more with less—greater impact, reduced costs, and complete flexibility. We’re excited to have Insight on board along with Recognize to help accelerate our mission to transform how B2B organizations scale revenue growth without increasing costs or operational overhead.”
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David Wasserman, Managing Partner at Recognize, added: “At Recognize, we believe the next generation of service companies is emerging, and 2X is a prime example of that evolution. Since our initial investment less than two years ago, we’ve enjoyed working with the talented 2X team. We believe the addition of Insight Partners will accelerate Dom’s vision of building the preeminent B2B marketing-as-a-service firm.”
Jeff Horing, Co-Founder and Managing Director at Insight Partners, said: “2X first landed on our radar through their work with Insight’s portfolio companies. We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges for B2B organizations. We’re excited to partner with 2X to help scale this market to its full potential.”
Richard Matus, Principal at Insight Partners, echoed the sentiment: “We believe 2X is a market leader in the subscription tech-enabled services market, and we’re optimistic about the future of this category. 2X addresses a critical inefficiency in how marketing teams operate, creating a great opportunity to transform the B2B go-to-market landscape.”
Jason Zintak, CEO of 6sense, an Insight Partners portfolio company and strategic partner of 2X, commented: “2X, Insight Partners, and 6sense share a vision for revolutionizing go-to-market execution at scale. As their largest technology partner, we’ve seen firsthand how the 2X team can deliver tangible value through innovation and operational excellence. This partnership aims to expand their reach and enhance how B2B companies approach their entire revenue generation process.”