iManage Announces Senior Appointments and a Promotion Across APAC to Accelerate AI-Driven Regional Growth
AI / Machine Learning | 4 min read
iManage, the company dedicated to Making Knowledge Work™, has announced a series of senior appointments and a promotion across the Asia-Pacific region — a strategic investment designed to support and accelerate business growth in one of the world's most advanced AI adoption markets. The moves follow strong year-on-year growth across APAC over the last 12 months, fuelled by rising AI adoption rates among the region's legal, accounting, government, banking, and finance sectors. iManage has maintained a presence in APAC since 1997 and now serves over 500 customers in the region — all of whom came through its channel partner network.
The Three Appointments
Gianni Giust — Promoted to APAC Market Leader (newly created role, based in Brisbane). Giust joined iManage in 2017 as Director of ANZ and has spent nine years building a strong foundation of year-on-year growth across legal, accounting, government, banking, and finance in the region. Before iManage, he was Associate Director of Sales at Optus, driving the Optus Business application business. In his new role, he will work with regional sales leads to shape business strategy and drive further growth across APAC — with a specific mandate to enhance existing partner relationships, establish new strategic partnerships, and expand iManage's AI offerings to market.
"APAC is a strategically important region for us, where the innovative leadership our customers possess, combined with their strong appetite for new products, has enabled us to grow year-on-year. We currently have over 500 customers in region, 100% of which are a result of our strong channel partnerships. As I step into the APAC Market Leader role, my goal is to ensure we continue our upward growth trajectory by enhancing our existing partner relationships and establishing new strategic partnerships in order to scale. I also plan to focus on expanding and bringing to market new products that are part of our platform ecosystem, particularly our iManage AI offerings."
— Gianni Giust, APAC Market Leader, iManage
Brendan Dewar — Appointed Regional Sales Leader, ANZ. Dewar will be responsible for driving sales growth across Australia and New Zealand, working closely with the reseller network. He brings a wealth of legal technology experience from senior positions at Dye and Durham Australia and LexisNexis — directly relevant experience for iManage's core legal and professional services customer base.
Louis Coetzee — Appointed Senior Manager of Customer Experience (APAC) — becoming iManage's first dedicated Customer Experience leader in the region. In this newly created role, Coetzee will serve as a key contact for APAC-based customers, helping them maximise their investment in iManage and driving user adoption. He joins from insightsoftware, where he was Director of Professional Services for APAC, leading daily operations and business development initiatives.
The Context: APAC as a Leading AI Adoption Market
APAC is widely recognised as one of the most advanced regions globally for AI adoption — with more than three-quarters of businesses already using at least one AI-enabled digital platform tool. A strong appetite for innovation, combined with a clear understanding of the productivity and efficiency gains generative AI can deliver to professional organisations, continues to drive rapid advancement across the region. For iManage — whose platform enables knowledge workers in legal, accounting, banking, and professional services to work more effectively through AI-powered document and email management — this regional momentum represents a direct commercial opportunity. The appointments follow iManage's January 2026 hire of Mike Eichsteadt as Vice President of AI Engineering, signalling a sustained period of investment in both AI product development and the regional commercial infrastructure to bring those capabilities to market.
Key Takeaways
- • iManage has announced three APAC leadership moves: Gianni Giust promoted to newly created APAC Market Leader; Brendan Dewar appointed Regional Sales Leader ANZ; and Louis Coetzee appointed as iManage's first dedicated Customer Experience leader in the region (Senior Manager, Customer Experience APAC).
- • The appointments reflect strong year-on-year APAC growth fuelled by rising AI adoption — iManage has been in the region since 1997, now serves 500+ customers (100% via channel partnerships), and operates across legal, accounting, government, banking, and finance.
- • Giust's mandate as APAC Market Leader is explicit: sustain the growth trajectory through enhanced and new channel partnerships, and accelerate the expansion of iManage AI offerings across the region — signalling that AI product go-to-market is central to the APAC strategy.
- • APAC is a leading AI adoption market globally — 75%+ of businesses already use at least one AI-enabled digital platform tool — making it a strategically important region for iManage's AI-powered knowledge work platform serving professional services firms.
- • The APAC appointments follow iManage's hire of Mike Eichsteadt as VP of AI Engineering in January 2026 — reflecting a coordinated investment strategy: building the AI product capability and the regional commercial and customer success infrastructure to scale it simultaneously.