Josh Line Appointed as Yahoo's New Chief Marketing Officer to Drive Brand Growth

Yahoo Appoints Josh Line as Chief Marketing Officer to Lead Global Marketing Strategies

Yahoo has announced the appointment of Josh Line as Chief Marketing Officer (CMO), where he will be responsible for overseeing the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement efforts. Line will report directly to Yahoo CEO Jim Lanzone.

A Seasoned Marketer with a Proven Track Record

Line joins Yahoo after serving as Paramount Global’s Chief Brand Officer, where he was integral to the launch of Paramount+ and the expansion of the company’s direct-to-consumer streaming business. He played a pivotal role in transforming the company’s marketing approach, creating a multiplatform marketing strategy across major brands like CBS, MTV, and Pluto TV. Line also led the company’s rebranding from ViacomCBS to Paramount Global, establishing marketing centers of excellence in key areas such as media, production operations, and social strategy.

“With a strong track record of scaling both emerging and iconic brands, Josh is the ideal leader to propel the Yahoo brand forward,” said Jim Lanzone, CEO of Yahoo. “I am excited to welcome Josh to Yahoo, where his expertise in driving brand strategy and fostering collaboration will be crucial in this next phase of growth.”

Reigniting the Yahoo Brand

Line expressed his enthusiasm about joining Yahoo, saying, “At 30 years young, Yahoo is one of the internet’s most storied brands. Its mission to be a trusted guide through the digital wilderness is as relevant as ever. I’m excited about the opportunity to reignite love and cultural impact for this iconic brand and drive growth for its portfolio of leading products.”

Previous Experience

Before his time at Paramount, Line led marketing, creative, and digital studios at Comedy Central, Paramount Network, and TV Land. His career in creative excellence and customer-centric innovation was honed at award-winning agencies such as Scratch, Droga5, and Anomaly, where he led campaigns for top brands like GM, BMW, Coca-Cola, Nestlé, and Disney.