LexisNexis® Legal & Professional, a leading global provider of legal, regulatory, and business information and analytics, has announced the launch of the InterAction+™ Cloud API and the expansion of the InterAction+ Partner Network. This development expands integration capabilities for clients, enhancing access to tools, technology, and data sources that promote transparency, automation, and organizational growth.

The InterAction+ Cloud API offers organizations direct access to trusted, high-quality data through a single, scalable cloud-based Application Programming Interface (API). This new solution enhances performance and enables seamless two-way integration for managing contacts, activities, and lists—optimizing workflows and delivering deeper relationship insights.

The broadened InterAction+ Partner Network is a strategic alliance initiative aimed at fostering collaboration with third-party software providers, data platforms, and technology service companies to ensure a frictionless integration experience for users.

A focal point of InterAction+ is streamlining workflows for professionals using Microsoft 365. InterAction for Microsoft 365 embeds CRM data directly into daily workflows in Microsoft® Outlook, Excel, and Word. Building on this, InterAction+ will also introduce a Microsoft Power Platform connector and upcoming integrations with LinkedIn and Microsoft 365 Copilot.

With the InterAction+ Cloud API and an expanded partner ecosystem, users will benefit from:

  • Centralized Data Access: Synchronize InterAction+ with platforms like email, events, digital marketing, content systems, and analytics tools, granting teams a comprehensive data view.
  • Smarter Campaign Targeting: Achieve more precise outreach through dynamic audience segmentation using real-time InterAction+ data—ideal for client alerts, webinar invites, and beyond.
  • Time-Saving Automation: Automatically update contact records across platforms, reducing the need for manual entry and allowing teams to focus on strategic initiatives.
  • Improved Compliance & Accuracy: Ensure consistent, up-to-date contact information with preference tracking that helps minimize compliance risks.

“The InterAction+ Cloud API and expanded Partner Network enables broader access to tools and data sources to deliver enhanced relationship intelligence and greater visibility into growth opportunities for our clients,” said Tony Pazakis, VP of InterAction. “Our vision is to integrate Protégé, our personalized AI assistant, into InterAction+, delivering marketing and business development insights to our users sourced by integrated data across the firm ecosystem and harnessed by the power of AI.”