LGA Credit Union, a Michigan-based financial institution with $1.6 billion in assets, has partnered with Pocketnest, a woman-founded financial wellness platform, to provide hyper-personalized finance tools to its nearly 100,000 members.
“At ELGA Credit Union, we’re revolutionizing financial wellness by equipping our members with cutting-edge tools like Pocketnest,” said Zach Eychaner, Vice President of Digital Experience at ELGA Credit Union. “This partnership is a bold move toward building a more financially resilient community and deepening our lifelong relationships with our members.”
Pocketnest has established itself as a trusted credit union partner, serving over 50 enterprise clients with integrations into major digital banking providers like CU Answers, Nymbus, and Lumin Digital. The platform has demonstrated success in enhancing member financial wellness while generating significant cross-sell revenue for credit unions.
“ELGA Credit Union and Pocketnest share core values of making personalized financial guidance, stability, and peace of mind accessible to everyone,” said Jessica Willis, CEO and Founder of Pocketnest. “Together, we’re transforming how credit unions connect with their members while driving real financial wellness outcomes for the community.”
Pocketnest is a comprehensive financial wellness platform that utilizes behavioral science and generative AI to deliver instant, tailored financial guidance across ten core themes—from budgeting and debt management to estate planning and taxes. The platform also offers credit unions valuable member insights to foster deeper engagement and identify cross-selling opportunities.
ELGA Credit Union members will have access to Pocketnest starting in 2025.
ELGA Credit Union, with $1.6 billion in assets, has been a community partner in Michigan since 1951, serving individuals and businesses across the state. As a not-for-profit cooperative, the credit union operates under a guiding principle of “members helping members.” Learn more at www.elgacu.com.
Pocketnest, Inc.™ is a leading innovator in financial services, offering a white-labeled, AI-powered platform that helps financial institutions and employers engage Millennial and Gen Z users through personalized financial education and tools. By delivering hyper-personalized digital experiences, Pocketnest enables institutions to build trust, drive financial independence, and unlock new revenue opportunities. Founded in 2019, the fintech has been accelerated by Google and IBM and was featured in Fast Company’s Innovation by Design Awards.