LoopMe and Cedara Team Up to Promote Sustainable Digital Advertising
LoopMe, a global leader in brand performance, has announced a strategic partnership with Cedara, the Carbon Intelligence Platform, to boost sustainability in the digital advertising industry. This collaboration underscores LoopMe’s ongoing commitment to environmental responsibility and adherence to global sustainability standards in media practices.
By integrating Cedara’s advanced carbon intelligence platform, LoopMe will empower brands and agencies to precisely measure, manage, and mitigate the carbon emissions generated by their advertising campaigns. The solution offers detailed carbon tracking across campaigns and Private Marketplaces (PMPs), giving clients real-time insight into their environmental impact.
This technology enables dynamic delivery and placement optimization, automatically reducing reliance on high carbon-emitting inventory. As a result, clients can run environmentally conscious campaigns without compromising media performance. Additionally, they’ll gain access to Cedara’s Offset Marketplace—a curated selection of third-party verified carbon removal and avoidance projects—to help neutralize any remaining campaign emissions.
Also Read: LG Ad Solutions Partners with Zenapse to Revolutionize CTV Advertising with AI-Powered Emotional Intelligence
LoopMe’s leadership in sustainability is already evident through its 83% reduction in carbon emissions across its DSP and Exchange—outperforming the programmatic industry average. The Cedara partnership further aligns with the Global Media Sustainability Framework (GMSF), established by the World Federation of Advertisers (WFA) and Ad Net Zero, to which both LoopMe and Cedara are committed supporters.
Beyond campaign-level sustainability, the partnership also includes tracking and reducing emissions at the organizational level, including Scope 1, 2, and 3 emissions. This initiative reinforces LoopMe’s journey toward achieving net-zero operations.
“LoopMe is proud to be a carbon-neutral ad partner, and this Cedara integration represents the next step in helping our clients achieve their sustainability objectives,” said Stephen Upstone, CEO at LoopMe. “We are providing more than data—we are empowering brands and agencies to take meaningful action and become greener without compromising performance.”
David Shaw, Co-Founder & CEO at Cedara, added, “We’re committed to accelerating the shift to a more sustainable advertising ecosystem. LoopMe is an ideal partner with shared values in creating a better future for both digital advertising and the planet.”