Acquisition Expands One10’s Behavioral Science and Technology Capabilities

One10, a leader in performance improvement and incentive solutions, has acquired Whistle, a St. Louis-based employee engagement and rewards technology company. This acquisition enhances One10’s behavioral science, data science, and incentive technology capabilities, enabling faster and more targeted performance improvement across employee and channel ecosystems.

Whistle, recognized for its award-winning technology, also brings a team with deep industry expertise, including co-founders Drew Carter and Chris Dornfeld. The Whistle team will remain in St. Louis and officially join One10 as part of this integration.

“This is a powerful moment for One10,” said Bob Miller, President and CEO of One10. “The Whistle team brings cutting-edge talent and a platform rooted in data science, which aligns perfectly with our mission to drive results for our clients by improving the performance of their employees and channels.”

Leadership Roles Post-Acquisition

  • Drew Carter will join One10 as President of Performance Solutions, overseeing Incentive & Recognition and Marketing Services solution areas.
  • Chris Dornfeld will become Executive Vice President of Product Strategy, focusing on advancing Whistle’s technology and leading the next evolution of One10’s incentive platform.

“By joining forces with One10, we’re combining Whistle’s agile technology with One10’s proven expertise and scale, delivering clients even more powerful ways to drive performance,” said Carter. “This partnership expands what’s possible – making it easier and faster for companies to engage employees and channel partners in meaningful, measurable ways.”

Accelerating Product Innovation

The acquisition marks another strategic step in One10’s growth journey. By integrating Whistle’s technology, talent, and behavioral science expertise, One10 will accelerate its product roadmap and deliver enhanced value to clients, driving measurable outcomes in employee and partner engagement.

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