Qualtrics Recognized as a 2025 Leader in Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Qualtrics, the pioneer and leader in experience management (XM), has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms*—marking its fourth consecutive placement in this position. Qualtrics was positioned highest for its Ability to Execute and furthest for its Completeness of Vision.

“Qualtrics is a Leader for the fourth time in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer, which we believe underscores our commitment to continued innovation in our products and our rapidly growing customer base,” said Brad Anderson, President of Product and Engineering at Qualtrics. “Our XM for Customer Experience suite is used by thousands of organizations across the world to effortlessly understand and improve their customer experience across every channel and journey—including digital, location and customer care—and is providing the intelligence and omnichannel insights companies need to win now and in the coming era of agentic AI.”

According to Gartner®, a Voice of the Customer platform is defined as one that “integrates feedback collection, analysis, and action into a single, interconnected platform that helps understand and improve the customer experience (CX).” This software enables leaders across customer service, marketing, and sales to manage CX more effectively by generating insights that lead to actionable recommendations across the enterprise.

Also Read: Salesforce Launches Agentforce for Consumer Goods

Unified Platform for Omnichannel Experience Management

Qualtrics continues to lead the way with a single, user-friendly platform for managing the complete omnichannel customer journey. With new features in the XM for Customer Experience™ suite—such as the Location Experience Hub and Qualtrics® Assist for CX—businesses can unify structured and unstructured feedback across all channels to gain a comprehensive view of their customer experience.

These enhancements empower frontline teams with real-time insights and actionable recommendations, enabling immediate improvements and more meaningful interactions with customers.

Introducing Experience Agents™

Qualtrics has also introduced Experience Agents™—advanced AI-driven agents that autonomously deliver exceptional customer and employee experiences at scale. These agents are built to directly engage with customers and employees, leveraging Qualtrics’ unique capability to understand human experiences deeply and contextually across all touchpoints.

By integrating intelligent automation with empathetic design, Experience Agents position Qualtrics at the forefront of the next era in customer experience—one that is deeply personal, responsive, and powered by agentic AI.