Appcast, the leading programmatic recruitment marketing platform, has introduced Appcast Search Ads, the recruitment industry’s first programmatic search solution. This innovative tool empowers employers to efficiently reach job seekers through search platforms and track hiring outcomes from click to hire.

As an evolution of Appcast’s existing search capabilities within the AppcastOne talent engagement platform, Appcast Search Ads is designed to help employers engage high-intent candidates for hard-to-fill roles while only paying for completed applications.

“While job boards remain essential, they can’t always meet the demand for every position,” said Kelsey Krater, Chief Platform Officer at Appcast. “Appcast Search Ads bridges that gap by tying ad spend directly to outcomes through continuous optimization focused on conversions.”

Key benefits of Appcast Search Ads include:

  • Engaging high-intent candidates: Employers can layer in search ads without disrupting their existing recruitment strategies, expanding their reach to new active job seekers.
  • Pay-for-performance model: Organizations only pay when a candidate applies, maximizing recruitment ROI and eliminating spend on non-converting traffic.
  • Full-funnel visibility: Unlike traditional search solutions that track only clicks, Appcast Search Ads follows the entire journey from click to hire. With integrated automated quality tracking, employers may see a 15% cost reduction for qualified candidates and a 25% decrease in time-to-fill.
  • Prioritized traffic distribution: Budgets are strategically allocated toward the most urgent roles, ensuring critical positions get the attention they need.
  • Continuous conversion optimization: A real-time feedback loop fine-tunes ad delivery to attract more qualified applicants over time.

“We’re excited to extend our programmatic tech into new ad channels like search,” said Matt Molinari, CEO of Appcast. “Appcast Search Ads enables our customers to efficiently connect with high-quality job seekers and justify spend through measurable hiring outcomes.”

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